Acquiring new customers and generating more business from the current ones is the most important thing, required for any business to prosper. Marketing and advertising has been fuelling these need for business from a long time. But with the advent of new technologies & digital platforms, marketing has also evolved. So, here’s why every business needs digital marketing.
Using the Internet, Social Media, Mobile Apps, and Other Digital Communication Technologies has become part of billions of people’s daily lives. People are exposing themselves to more and more digital and social media. In future consumer marketing will largely be carried out in digital settings, particularly social media and mobile. It is therefore necessary for consumer research to examine and understand consumer behaviour in digital environments by considering following aspects:
Small Businesses Can Compete with the Big Players
Today, all sorts of small and medium businesses are making every possible effort to enhance marketing activities to reach every possible customer. And, digital marketing has given them the necessary boost to compete with the big players in the market. Initially there was a conceived notion that digital marketing is only for wealthy organizations who can afford Pay-per-click (PPC) marketing or other online campaigns. Whereas, online and digital marketing give an equal opportunity to small business to compete with their larger competitors. Now, small companies also have access to the resources needed to perform efficient marketing activities.
Extremely Cost-effective Than Traditional Marketing
Small and medium size organisations generally operate on very tight budget, and it gets difficult to invest in traditional marketing method. Thus, digital marketing strategies such as Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), etc. have emerged as nothing less than a boon. As a result, more and more companies are moving towards digital marketing techniques because of their cost-effectiveness and mass-reach.
Improves Conversion & Revenue Generation
The most important aspect of marketing or sales activities for any business is ‘Conversion’ of the leads generated, as without conversion, all the efforts would go in vain. Thus, digital tools and techniques such as SEO, SMO, PPC, SEM come in handy, as they are specifically targeted toward conversion optimization. In fact, several companies have experienced a significant rise in their conversions and revenues by investing in these methods.
Interact Directly with the Targeted Audience
The prime factor fuelling the soaring popularity of digital marketing? It’s the direct connect; its ability to allows the marketer or organisation to interact directly with the targeted customers in real time. There are a wide variety of tools available that help monitor the behaviour of the users who are visiting your website or clicking the advertisements. Moreover, metrics like visits / day, number of unique visitors, bounce rate, etc., aid in making key business decisions. Thus, you can provide your customers with better service, and experience, as well as develop good relationships that will eventually help your business grow.
It Reaches Mobile Customers
With the rapid surge of smart phone users across the world, today, major internet traffic comes from mobile and smart phones. There are various dedicated tools that help you design campaigns and marketing strategies like PPC that intended towards mobile consumers.
It’s Creating Jobs
Last but not the least, the rise of digital marketing over the years has also enhanced the demand for professionals who are versed in modern marketing techniques. Today, there are numerous advertising agencies and other companies across the world that hire thousands of digital marketing professionals every year and offer handsome salaries as well.
Thus it’s proven that Digital Marketing empowers you with strategies and techniques that deliver effective results at a cheaper price than the traditional ways. So, it’s time to hop on the digital-bandwagon, if you haven’t already!