WHAT ARE THE CAREER OPPORTUNITIES IN DIGITAL MARKETING TO LOOK FOR IN 2018?
Technology is the future, which means that if you work in digital marketing you are already ahead of the trend. Furthermore, you're never panicky of being replaced by a new piece of technology (unless it's robots). You've heard of the digital skills gap, right? There are 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you're gearing yourself up for a career where demand exceeds supply. A good move always!
Many of the world's leading digital giants like Google, LinkedIn and Twitter provide a wealth of job opportunities for digital professionals to choose from. Rarely a week goes by without a new onslaught of digital jobs announced for multinationals, national brands, and even SMEs. With such a wide array of new opportunities, available digital marketers can afford to get picky about the type of company they'd like to work for. With the world going digital, Digital marketing is likely to create millions of jobs in the next two years. It's the best time to start a career in Digital Marketing.
Explore the new frontier of marketing with these 5 booming social media positions.
- Social Media Manager
A social media manager is someone who manages an organization's social media page, delivers strategy and social media marketing tactics. You can work as an individualor manage a team of social media marketing coordinators, content creators, and writers. Careers as a Social Media Manager seem to be increasing in demand, as the industry changes and grow each day. In just ten short years, social media has created thousands of jobs and will hopefully continue to create more in the future.
- Paid Marketing Specialist
A Paid Marketing Specialist or a Search Engine Marketing Specialist (or SEM specialist) is someone who will help develop a revenue-generating website that will promote a company, attract new visitors, convert leads into sales, and produce repeat business. This is done by managing, tracking and testing marketing campaigns, using pay per click (PPC) advertising, writing compelling ad copy, and doing keyword research.Businesses today need strong online visibility in order to be unbeaten. Businesses will hire a search engine marketing specialist to restructure efforts towards strong search engine marketing strategies.
- Search engine optimization (SEO)
Search engine optimization (SEO), along with email marketing, belongs to the oldest digital marketing techniques. Traditionally, search engine optimization was approached as a relatively technical matter, driven by a focus on how search engine algorithms work and how to get 'link juice'. As a Search Engine Optimizer, your predominant domain will be SEO. This field refers to the process of improving the position that your website appears at in the "organic" search results returned by sites such as Google.Your goal is to get to page one and ideally to position one, but whether that is feasible largely depends on the market that you are operating in.
- Email Marketing Manager
Email marketing managers head up email campaigns at companies, informing consumers and business partners of new products, new events, or company updates. If you've ever bought a product online and subscribed to that company's newsletter, that's a prime example of what an email marketing manager leads. In this role, you'll develop and execute email marketing strategies to drive traffic and revenue growth, and customer retention. This role encompasses strategy and planning; testing, analytics, and reporting; as well as production and execution.
- Content Marketer
Seth Godin famously said, "Content marketing is the only marketing left."So we have a pulsating, fast-growing industry—and the accompanying demand for more talent. If you're looking to begin or extend a career in marketing, content marketing is the place to be.What's interesting is the relationship between content marketing and social media. Content marketing is among the top five skills that recruiters search for on LinkedIn. The other four are Instagram, HootSuite, Tumblr, and Pinterest. Content marketing and social media marketing appear to have a symbiotic relationship. In particular, companies growing their teams are looking for writing, editing, and copywriting skills. They're looking for creative masterminds who can produce engaging, in-depth content, backed by research and data.
The digital marketing space is growing at a very fast pace and the opportunities associated with it are illimitable. Like any other field, digital marketing is a big umbrella and it has various branches under it. It is recommended that you choose a job profile as per your liking and preference. Channelize your strengths in the right direction and you can make it big.
Begin your lucrative career in Digital Marketing with MBA in Digital Marketing at the Suryadatta Institute of Management & Mass Communication (SIMMC). The program is offered by Savitribai Phule Pune University affiliated Govt. of Maharashtra recognized & AICTE approved two-years Full-Time MBA. Learn the strategic and analytical skills to guide organizations in a digital world that is overflowing with data on customers, products, and interactions.